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“When you go to buy a new Vito taxi, you may come across terms like sticker price, invoice price and true market value. Understanding these three terms, and others used in car buying, will help you if you want to get a good deal.. Below is an overview of the three terms:

Sticker Price: This is the price that the dealer would like you to pay for the taxi. It is usually the price suggested by the manufacturer.
Invoice Price: This is the approximate amount that the dealer bought the car at from the manufacturer.
True Market Value (TMV): This is the ideal price that you should buy the car based on its condition and other market factors.

The sticker price is usually the highest price, followed by TMV and lastly the invoice price. However, this rule does not always hold. For instance, when a new Vito model is being released in the market, its TMV may be higher than the sticker price. Below is a deeper insight into the three terms used in car pricing:

Sticker Price
The sticker price is the figure that is usually quoted in advertisements and is also placed on the car’s window sticker. When you go to buy a Vito taxi, the salesman will want you to purchase it at this price. Most first-time car buyers do not know that the advertised price is not the final price of the car. They will compare a number of Vito models to get one that they can afford, not knowing that the price they are shown can be negotiated.

Invoice Price
The invoice price is the figure that the dealer paid the manufacturer for a particular car. The dealer will then have to sell the car at over the invoice price to get his profit. In recent years, savvy car buyers have been asking dealers to show them the invoice and then offer an amount over invoice. For example, you can opt to buy a Vito at £1000 over the invoice of the car.

Depending with the inventory available and the popularity of the car, you may get an over invoice or below invoice deal. In the latter deal, you will pay less than what the dealer paid for the car. This is possible as sometimes manufacturers offer cash incentives to dealers to sell particular car models. This incentive is usually unadvertised and thus only the dealer and manufacturer know about it.

True Market Value (TMV) Price
The true market value is the ideal price that you should pay for a new car. The price is arrived at after taking into consideration a number of market factors such as the demand for Vito models in the prevailing market conditions, the price at which comparable models sold during the past few months in your area and the stock available at dealerships. The TMV is usually less than the sticker price.

The key to getting a good deal is to research well before buying a Vito taxi. Knowing the three terms above will help you get a good deal.”